The driving force at the Merino group goes much beyond the profit motive. The group lays great emphasis on social responsibility. As a concerned corporate citizen, the Group has made significant contributions in selected thrust areas, in keeping with the national priorities of education and health care.

Schools for the underprivileged have been set up and are being run by the group, while advanced medical equipment have been supplied to hospitals run by the Ramakrishna
Mission and other charitable institutions, which are involved in caring for the weaker sections of the society.

In agriculture, the Group is involved in sugarcane plantation, where latest cultivation techniques are used. It has also entered into agro-forestry and is planting Poplar and Willow trees on a massive scale. Biotechnology, especially cloning, has revolutionized
farming all over the world. To bring the benefit of this technology to Indian farmers, the Group has set up a laboratory for cloning plantlets at Hapur, Uttar Pradesh