Vision, Mission and Business Policy

Vision:
Our vision is to be a globally competitive force with regard to all our business endeavours.

Mission:
To attain global competence and economic prosperity through western work culture and Indian ethos.

Business Policy:
At every step we ensure that we are market driven, knowledge based, system sustained, IT enabled and ethics anchored - resulting in creation of wealth for all the stakeholders.

Corporate Profile

Merino is a versatile manufacturer and marketer of Interiors Solutions with a wide array of products for homes, offices, commercial and public areas. Decades of strong market presence have created a high brand recall among various customer segments. Tapping the synergy of our products and services, we achieve a competitive advantage through technology innovation and by delivering greater customer satisfaction.

In Interior Solutions, plywood was our first product in 1974 and it launched our reputation for product quality and company service. Merino then established its manufacturing unit for high pressure decorative laminates at Hapur near New Delhi. A second unit at Rohad was commissioned, as our rapid growth evolved us into India's largest manufacturer and exporter of laminates.

Our specialty is to continuously release new products which are aligned to international trends and market demand. Over the years, our innovations have been continuously well received by Architects and Interior Designers. Our quality products have been complementing the creativity of these professionals.

Our endeavor is to maximize the product value (Excellence), maintain affordability (Economy) and deal fairly and transparently in all our relationships (Ethics).

In the Agro Business, the Merino Group began in the cold storage business and subsequently diversified into farming, biotechnology and food processing. Our integrated approach enables us to offer customers the complete range - from raw material to finished product. Our integration in both directions - forward and backward - has shaped our brand initiative in the FMCG market where we have launched potato flakes and ready to eat snack mixes under the brand name 'Vegit'.

In Information Technology Services, Merino Services Limited is a Business Consulting and IT Services organization providing value-added services as a Partner-in-Progress with our esteemed customers and business associates. We specialize in design/implementation of various business solutions for our customers.

Certificates and Accreditation

We encourage adherence to safety standards, promote ease of application, strive to reduce installation time, and help our customers to maintain their interiors better with usage information.

At Merino, quality is a tradition that is followed meticulously and in its entirety. Our commitment to the highest standards in manufacturing process has won certifications including ISO 9001, ISO 14001 and ISO 18001, for all facilities.

Merino has integrated all the stages of its operation through ERP, ensuring transparency and on-time information to customers and service providers.

A dedicated and focused Research and Development team works unremittingly towards continuous innovation and improvement, resulting in an array of superior quality products. Moreover, experts from around the world are invited to strengthen our knowledge base.

Environment

We have adopted a pro environment stance and seek to adhere to eco-conservationist standards. We regularly obtain Green certifications for our products.

In keeping with our commitment to the environment and our core principles of Economy, Excellence and Ethics, we undertake the following environment friendly practices at our factories:

Social Responsibility

The Group endeavours to fulfill its social responsibility by serving the causes of Conservation, Education and Healthcare. As a concerned organization, we believe our duty is in giving back to the society, the nation and the world through our sustained projects.

While in Conservation, we are working to reduce pressure on natural resources and in projects to protect them; in healthcare, we are involved in fighting Tuberculosis by:

We empower the education movements in India through:

We are proud of our initiative Annapoorna, which is our participation in the "Swami Vivekananda" Mid-day, Meal Program:

Infrastructure and Backward Integration

The Merino Group's facilities are state-of-the-art, geared for integration, and strategically well-located to serve the markets. Its two manufacturing facilities for High Pressure Laminates have a combined annual production capacity of 35 million sq. mtrs. Our three short cycle lamination facilities can produce pre-laminated particle and MDF boards in sizes varying from 2.5 X 6 ft up to 9 X 6 ft. Following the principle of Economy, our three pre-lamination lines are located in northern and southern locations for readier dispatches to the customer.

In keeping with our integrated approach, we have set up a printing facility to offer custom designs. A plate polishing and cleaning facility has also been installed for uniform surface finish of stainless steel moulds. We are the only HPL manufacturer in Asia to have chroming and de-chroming facility that maintains chromed SS moulds in order to produce non-directional chromed gloss plates. We manufacture our own formaldehyde and resins too.

Offices and warehouses in all major state capitals ensure an adequate presence of Merino and serve to expedite business decisions and logistics. Further, an in-house fleet of vehicles ensures on-time product delivery at all times.

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